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Home 2018-09-19T16:45:51+00:00

ABOUT ME

DIGITAL // CONTENT // MARKETING

I’m Johnny Duncan, a certified Digital Marketing professional with a demonstrated history of working within the marketing and advertising industry. I’m an MSc graduate in Digital Marketing and certified by the Digital Marketing Institute. I’m skilled in digital marketing, SEO, PPC, email marketing, content creation, social media marketing, reporting, analytics, working in project teams & working solo.

SKILL SET

DIGITAL // CONTENT // MARKETING

Thanks to a number of years in employment and study, I have built a diverse set of skills. While studying multimedia at college I began building a strong understanding of the Adobe suite, specifically Photoshop & Premiere, which I keep on top of at home to this day. In recent times I have shifted my studies to Marketing, specifically Digital Marketing. It is with this discipline that I have found my calling.

VIDEO PRODUCTION
GOOGLE ANALYTICS
SEO // OPO
GOOGLE ADWORDS
REPORTING
ADOBE PREMIERE
ADOBE PHOTOSHOP
MAILCHIMP

MY SUCCESS

DIGITAL // CONTENT // MARKETING

Success can be defined as:-

The achievement of something desired, planned, or attempted.

Below are a number of my most recent successes in business.

SALES INCREASE BY 86%

One of our clients recently launched a building chemicals e-commerce website and thanks to our digital marketing efforts has seen a sales increase of 86%. Through strong on-page-optimisation for each product, category and usage we have seen the website rank highly in its sector and seen sales sky-rocket. Continued optimisation of products and pages has ensured the website and business continue to grow.

MUCKY PUDDLE MEDIA

When researching new revenue streams for the business, I pitched to the directors creating a media branch of the business, specialising in filming and video editing. This allowed the business to stop outsourcing video content, control it 100% in-house, allowing for us to control the content, the quote and the deliverables. This has now turned into a profitable aspect of Mucky Puddle.

MONEY SAVING

While working for Kanthal, it was brought to my attention that the business was overspending when it came to travel and training. Kanthal Perth would fly staff in from all over the globe to receive training from one of the staff on-site, a Kanthal training guru. I proposed the idea that we put this guru in front of a green screen, record and edit all the training, then create an online portal website where users could access all the training videos and materials and comment questions to the guru. This was implemented and saved Kanthal a large amount of budget.

SOCIAL SHARING

In an attempt to increase the social media presence of The Ark, a pub in the city centre of Glasgow, I proposed a campaign called ARK:TAG. This campaign centred around customers ‘tagging’ themselves on social media at The Ark and taking a selfie. A bar tab was awarded weekly to the best selfie which encouraged more users to tag. This idea snowballed and seen The Arks Facebook Likes and visibility vastly increase.

MY EXPERIENCE

DIGITAL // CONTENT // MARKETING

My career history has been three-dimensional: I look far and wide to develop my skills, but I also embrace depth in roles through initiative and a desire to expand and grow within an organisation, I’ve worked in a number of different industries from hospitality and bar work to cinema work. The one constant with all of these jobs has been an active interest in Marketing, which has given me an understanding of how each industry is different in regards to marketing.

Achievements:  
  • Changed the office approach to marketing the agency. I made the team act like Mucky Puddle was a client and a share of time and budget had to be spent on our own website, blog, social media and SEO.
  • Created a new revenue stream for the business with video. I asked the director for budget to begin a media branch of the business and was successful. Examples of work from this can be seen in the recent works section.
Duties:

// Email Marketing // Filming // Video Editing // Social Media Management // Social Media Planning // Audio editing // Voiceover Work // Google Data Studio // Google Analytics // Adwords // Liaising With Clients // Content Creation //

Achievements:  
  • Kanthal would fly staff from all around the world to Perth, Scotland for training days. I pitched an online training platform complete with green-screen videos and lessons which would eradicate the need for travelling. This was implemented and money was saved.
  • I pitched and implemented Email Marketing. A global company such as Kanthal should be utilising a large number of contacts, leads and customers to keep them informed and funnel them to the company website.
Duties:

// PPC // Email Marketing // Filming // Video Editing // Social Media Management // Social Media Planning // Audio editing // Voiceover Work // Web Design // Analytics //

Achievements:  
  • Took a gamble to begin a business while at university. My business partner and I weren’t willing to be ‘tea-ladies’ during internships so we created Blofish Marketing. This venture exposed us to many different sides of business we otherwise wouldn’t have seen.
Duties:

// Client Pitches // Client Meetings // Client Relations // Budgeting // Branding // Web Design // Graphic Design // Email Marketing // Filming // Video Editing // Social Media Management // Social Media Planning // Audio editing // Voiceover Work // Web Design // Analytics //

Achievements:  
  • Creating a social media tagging initiative ARK:TAG which has seen the likes and visibility of The Ark on Facebook increase.
  • Created a social media strategy in regards to scheduling, volume, tone and content that is still being utilised to this day.
Duties:

// Social Media Management // Social Media Planning // Social Media Marketing // Analytics //

MY EDUCATION

DIGITAL // CONTENT // MARKETING

I decided late in the game exactly what I wanted to do in life, so at the grand age of 27 I decided to go back to university to study a BA in Marketing, followed by a MSc in Digital Marketing.

UNIVERSITY THE WEST OF SCOTLAND

THE DIGITAL MARKETING INSTITUTE

GOOGLE ACADEMY

ANALYTICS CERTIFICATION
ADWORDS CERTIFICATION
MOBILE SITES CERTIFICATION

SHOWREEL

WORK // ADVENTURES //

A collection of video content I have created over the years. From personal pieces filmed on iPhone’s to business pieces for social media and training portals. Click on the images below to load the piece.

INSTAGRAM

FOOD // ADVENTURES //

My personal Instagram is normally full of images of adventures, my maniac niece, gigs and football heartaches.

Commute & Bass is a project i’ve been running for around 8 months, focusing on uploading small, bitesized clips of music and creating an engaged audience of like-minded music fans.

Mucky Puddle is a work based project, showcasing the outputs of Mucky Puddle but also humanising the company and telling stories through our posts.

Commute & Bass
Mucky Puddle

Let’s Talk

Thanks for making it to the bottom of my personal CV, Please don’t hesitate to contact me, you can do so by emailing me or filling out the form on the right.

Email: johnny_duncan2010@hotmail.com

TL;DR

If, this giant wall of text is a bit daunting for you or you just plain can’t be arsed. Why not just contact me instead.